Marketing for Arts, Live Events, Theatre and Entertainment

JHI is a dedicated and passionate team of arts marketing professionals who enjoy doing things differently.

Providing a wide range of marketing services, we pride ourselves on offering truly personal and bespoke campaigns.

Our flexible services are wholly dependent on your individual needs and through being totally independent, we are able to source the best marketing and media for every event.

 

So what are you waiting for? Drop us a line and say hi to JHI. 

Services

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What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

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How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

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Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

X

What we do

JHI is dedicated to creating the perfect campaign for you

 

Our aim is to deliver:

•       For the client

         •       For the production

   •       For the budget

     •       For the moment

 

How we do it

With our vast network of contacts in the industry, JHI delivers the full marketing services of a campaign by outsourcing

the various disciplines to experts in their fields - according to their suitability for a project.

 

Through collaboration and our many years of experience, we'll create a bespoke marketing team committed to delivering your campaign to the highest degree.

Why choose us?

To quote one of our clients: we’re small enough to give you the personal attention you deserve but large enough to have real punch in the marketplace. 

We promise to be full of ideas, respectful of your brand, always creatively engaged and never without a careful eye on the budget.

 

Drop us a line and see what we can do for you today!

News

More

THE GIRLS OPENS IN THE WEST END TO RAVE REVIEWS

And announces extension!

THE BAND

Announces its Tour!

KILLING TIME

Opens at Park Theatre

HAIR THE MUSICAL

Comes to the West End this Autumn!

MORE BEST OF BARMY BRITAIN

comes to the West End this Summer!

THE PLAY THAT GOES WRONG

Mischief Theatre head to Broadway!

THE KITE RUNNER

Opens to rave reviews!

THRILLER - LIVE!

Now in its 9th spectacular year!

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THE GIRLS OPENS IN THE WEST END TO RAVE REVIEWS

After a few weeks of brilliant previews, The Girls musical opened this in London's West End to huge critical acclaim! With 5* reviews across the board, we are delighted that booking has been extended until July!
 

*****

The Times

"Pure gold"

*****

The Daily Mail

"The breast of British"

*****

The Sun

"A hilarious triumph"

 

*****

The Evening Standard

"the gift that keeps on giving"

*****

Metro

"A life-enhancing thrill"

*****

The Stage

"the biggest British

musical hit

since Billy Elliot"

*****

The Sun

"An hilarious triumph"

*****

The Independent

"Inspiring and poignant"

****

The Mirror

"Riotously brilliant"

****

The Telegraph

"It's a beaut"

 

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THE BAND

We're delighted to work with David Pugh & Dafydd Rogers on their next musical The Band. With Take That as co-producers, The Band will tour from this September across the U.K.

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KILLING TIME

On Wednesday evening, we opened Zoe Mills' debut work Killing Time at Park Theatre 90.

Inspired by an original composition by Brigit Forsyth, which she plays live among a feast of cello classics and written by her daughter Zoe Mills, the pair star in this hilarious and irreverent brand new comedy – exploring inspiration, music, life and the right to die. 

Have a look what the audience had to say about the performance here!

Killing Time runs until 4 March 2017 at Park Theatre 90.

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HAIR THE MUSICAL

Join the tribe and let the sunshine in!

After an acclaimed production at the Hope Mill Theatre HAIR the musical transfers to London in celebration of its 50th Anniversary year and we are so excited to be working on it. 

Musically directed by Jonathan O’Boyle, this iconic tribal rock musical will play at The Vaults from this October. Like a mini Woodstock, from the moment the audience arrive, The Vaults will be transformed into a fully immersive 60s venue, with psychedelic innovative design, iconic artwork and hippie flower power.

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MORE BEST OF BARMY BRITAIN

This August, Birmingham Stage Company takes over the Garrick Theatre in London’s West End to present Horrible Histories – More Best of Barmy Britain, celebrating the company’s 25th anniversary. This marks 12 years of Horrible Histories Live on Stage and 6 years in the West End. This special instalment of Barmy Britain follows the sell-out successes of Barmy Britain - Parts One, Two and Three as well as last years The Best of Barmy Britain and will feature more of the horribly best bits from all past productions plus a brand new scene about Shakespeare.

More Best of Barmy Britain runs from the 4 August until 2 September. Tickets are now on sale via Amazon Tickets pre-sale and will go on general sale on 30 January.

It’s history with the nasty bits left in!

 

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THE PLAY THAT GOES WRONG

THE PLAY THAT GOES WRONG GOES ON BROADWAY!

JHI are proud to report that Mischief Theatre, partnered with producers Kevin McCollum,  J. J. Abrams, Kenny Wax, Stage Presence Ltd. & Catherine Schreiber have announced that The Play That Goes Wrong, the Olivier Award winning West End hit comedy, will be coming to a theatre near you in Spring 2017!* *NB this only applies if you're reading this somewhere in the vicinity of New York's Lyceum Theatre!

With Mischief veterans Matthew Cavendish and Bryony Corrigan joining the original West End cast of TPTGW in crossing the Atlantic; Henry Lewis, Jonathan Sayer and Henry Shieldsrecently became the youngest writers ever to have three shows playing simultaneously in the West End!

For more on Mischief Theatre's incredible story, check out this exclusive announcement with The Guardian, here. 

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THE KITE RUNNER

This week saw the opening of the brilliant production of The Kite Runner in the West End. Having had two weeks of practially sold-out previews, the show officially opened on 10th January to standing ovations, great reviews from audiences and critics alike and a huge social media buzz. We even had a star-studded red carpet on press night! With only a limited run at Wyndham's Theatre, make sure you don't miss out on this unforgettable show. 

 

‘an enthralling tale beautifully told’ – The Daily Telegraph .  

 

‘an exceptionally good story’ – WhatsOnStage

 

 

★★★★★

The Stage

 

‘The best page-to-stage show since War Horse’

★★★★★

LondonTheatre

 

‘A charmer as well as heartbreaking’

★★★★★

The Spy In The Stalls

 

‘The first ‘must see’ of 2017!’

 

★★★★★

LondonTheatre1

 

‘Truly fascinating and gripping’

 

★★★★

Metro

 

‘Just the ticket!’

 

★★★★  

BritishTheatre.com

 

‘A faithful and moving production’

 

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THRILLER - LIVE!

Record-breaking Thriller Live announces a new booking period to October 2017!

And a new Thriller Live tour will have them dancing in the aisles across the UK and Europe

Thriller Live first opened in the West End at the Lyric Theatre in January 2009 and is currently the 10th longest running show - musical or play - in West End history. It never fails to get the audience on its feet and has received more than 3,200 nightly standing ovations at the Lyric, where it also holds the record as the longest running show since the theatre started entertaining the capital in December 1888.

Thriller Live recently sold its 2 millionth West End ticket and has now been seen by over 4 milion people in 32 countries and played over 5,100 performances worldwide.

The show’s producers today also announce that Thriller Live will set out on January 27, 2017 on a major new tour, playing 12 theatres across the UK and several countries across Europe.

See All News

Meet the Team

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Fiona Somerville

Business Manager

How did you get into a career in arts marketing?​


My career in finance began with a part time role in the cash office at Habitat on the Kings Road with a short detour into PR and Marketing there. This was followed by four happy years at Mathmos, the lava-lamp people.  Three years as a gardener (for real) was effectively brought to a halt by a skiing accident ruining my knee. Not the brightest idea but the ski lifts were fun.  I went back into the world of finance with several jobs, most recently for graphic design company N9 Design. 

 

When did you join JHI?

 

2013

 

Best part of working for JHI?

 

It may be predictable to say this but it’s actually true - working with the team. I have never worked in such a positive, cheery, team-led environment as this before. We are based in Somerset House which is great for its events, bars and restaurants and thanks to the business we're in, as an added bonus we get to see loads of shows.

 

What do you do to relax?

 

Catching up with friends and family; taking pooch for long walks - after being sat at my desk all day I love getting out and about in fresh air and if there’s a pub at the end of it, all the better.

 

Favourite theatrical saying?

 

“He’s behind you!”

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Natalie Yalden

Senior Campaigns Manager

How did you get into a career in arts marketing?


I have loved the arts and theatre in particular since I was young and that resulted in studying Drama and Theatre Studies both at A-Level and at University. I soon realised it was the production side that interested me the most and in particular marketing as I wanted to encourage as many people to go to theatre as possible because I believe its so important.

 I was lucky to secure administrative positions at the Royal Opera House and Royal Albert Hall which were incredible places to work. I then undertook an internship at AKA in order to gain arts marketing experience and whilst there was introduced to Jo and the rest is history.

 

When did you join the JHI team?


I was at AKA in the Autumn of 2009 and whilst there I was introduced to Jo who was setting up JHI. She needed support in the office and we got on very well so I've been here since the beginning and still love it!

 

Best part of working for JHI?


Without question the team here at the office, its genuinely a pleasure to work with them and spend time with them, we all bring our own strengths to the team and are a great support to each other personally and professionally. In addition, being a small team means that no two days are the same and I have had some great experiences here including spending time with Benny and Bjorn from ABBA, which was particularly memorable.  

 

What do you do to relax?

 

I like escaping the big smoke at weekends and being by the water is when I’m most relaxed so for me the coast in Kent or Suffolk is favourite place in the UK. Aside from theatre my other big passion is travelling and visiting new places so relaxing for me is I am most relaxed and happy when I’m on holiday visiting somewhere new in the world! 

 

Favourite theatrical saying? 


‘Life's not a dress rehearsal. The curtain is up and you are on, so get out there and give it your best shot.’

 

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Ben Haigh

Campaigns Manager

How did you get into a career in arts marketing?​


I have been exceedingly lucky to be out of education for such a short amount of time and to have worked with a vast amount of companies and on many various projects. From studying Drama and Theatre at the University of Kent I went straight into marketing with a company who ran Wedding fairs and Baby and Toddler Shows. Following on from this I moved into Theatre Marketing, skip forward a couple of years and here I am!

 

When did you join the JHI team? 


I joined in October 2015

 

Favourite part of a marketing campaign?


I love to read scripts and soak in a story from listening to a soundtrack. I also love a good puzzle, creating a campaign is like very much the same, piecing everything together and making a successful production. My most favourite part of a marketing campaign is seeing your work in action, whether this is an advert printed in the paper, on the tube or seeing a website go live.

 

Best part of working for JHI?


To be surrounded by the JHI ladies. As quoted by Mr Peachey “If there’s a finer, more beautiful collection of women operating in the world of marketing today then I haven’t worked with them”. Also, to work on wide variety of shows from big West End shows, to UK tours and off West End pub theatre.

 

What do you do to relax?


Every time I go back home in Holmfirth I seem to just SLEEP, it must be the fresh country air!

 

Favourite theatrical saying?


'If you don't know where you are going, any road can take you there' - Lewis Carroll
 

 

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Nicole Kay

Campaigns Manager

How did you get into a career in arts marketing? 

 

I was very lucky to start off my arts marketing career in the promotions department at Dewynters in 2010 where I developed my knowledge of commercial West End theatre. I went on to a placement with The Opera Group assisting the general manager and artistic director on the touring production of Seven Angels. This led to a position with Mark Rubenstein Limited assisting the general manager on La Soiree at The Roundhouse, Chalk Farm, London. Whilst at MRL, I attended the Stage One Producers' workshop run by The Society of London Theatre to learn the basics of theatrical producing. Following this, I joined the marketing team at DreamWorks Theatricals working on the campaign for Shrek - The Musical at Theatre Royal, Drury Lane. After joining JHI I took part in the Druidstone Arts Marketing course in 2013

 

When did you join the JHI team? 

 

I joined JHI in August 2012 

 

Favourite part of a marketing campaign?

 

I love the excitement and process for when a new show comes in. Reading new scripts and coming up with creative marketing ideas that are unique to the show is great fun, but I also relish developing these creative ideas into a practical and cohesive marketing campaign and formulating the budget. 

 

Best part of working for JHI?

 

The fabulous JHI ladies and wide variety of shows we work on from big West End- Musicals, to off west end pub shows. 

 

What do you do to relax?

 

Bed! Or I have a favourite spot on my couch at home.

 

Favourite theatrical saying?

 

'I'm through accepting limits 'cause someone says they're so

Some things I cannot change, but till I try, I'll never know!'

- Wicked

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Tom Summers

Campaigns Assistant and Social Media

How did you get into a career in arts marketing?​


I have always been a performer and was lucky enough to be able to move to London to train at Bird College where I received a BA Hons in Dance and Theatre Performance.

Since leaving I have formed a varied career as a performer and choreographer on stage and screen taking me all over the world performing in musicals such as Hello Dolly, 42nd Street, Angelina Ballerina the Mousical and West Side Story plus choreographing works such as Spring Awakening, The Wizard of Oz, Cinderella and 9 to 5.

I decided that I wanted to learn more about different aspects of the industry and things fell into place when I came to work at JHI. 

 

When did you join the JHI team? 


I joined in March 2016

 

Favourite part of a marketing campaign?


Anyone who knows me, knows that I love to have a good chat. So my favourite part has to be the communications, we get to chat and meet a wide range of different people in different areas of the industry and I love how it all fits together.

 

Best part of working for JHI?


The team at JHI are the best! The most supportive, funny and grounded team I have ever worked with and make it an absolute joy to come to work everyday.

 

What do you do to relax?


It has to be at home, with my family and friends, some nice food and lots of laughter.

 

Favourite theatrical saying?


'Sing out, Louise!' - Gypsy

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Joe Kelly

Campaigns Assistant

How did you get into a career in arts marketing?​


I fell in love with the theatre at a young age, and when I made the decision to stop pursuing acting it was easy to make a connection between the skills I had begun to develop working in box offices across the West End with those needed to start building a career for myself in arts marketing. I was lucky enough to find a new home here with JHI, and I couldn't be happier! 

 

When did you join the JHI team? 


I joined in September 2016, just as JHI were moving into our gorgeous new office in the West Wing of Somerset House.

 

Favourite part of a marketing campaign?


There's something incredibly rewarding about being involved from the beginning of a campaign - reading the script; meeting the producers; working together on the design... It's an amazing feeling to see your hard work coming to life all over London; plastered around tube stations and printed in the paper!

 

Best part of working for JHI?


Being part of a such a friendly and tight-knit team! Everyone brings something different to the table and it's great to be able to draw on their experiences; it's a fantastic environment to work in.

 

What do you do to relax?


I love going to the theatre or relaxing in front of a good film, or TV show.  I'm a big fan of Liverpool FC too, so I'm always ready to indulge in good football chat!

 

Favourite theatrical saying?

 

'The show must go on!'

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Laura Thomson

Marketing Assistant

How did you get into a career in arts marketing?

 

I work in many areas of the arts on a freelance basis. Alongside JHI, I run a musical theatre company and am a performer having been at drama school the year before joining JHI.

So I suppose I got into it through the love of theatre - cheesy I know!

 

When did you join the JHI team? 

 

Christmas 2013 

 

Favourite part of a marketing campaign?

 

The red carpets of press night...

 

Best part of working for JHI?

 

The red carpets of press night...

 

What do you do to relax?

 

I play the piano and sing - much to the dismay of my friends and family...

 

Favourite theatrical saying?

 

'What is a legacy? It's sowing seeds in a garden you never get to see' - Hamilton

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Jo Hutchison

Director

How did you get into a career in arts marketing?


I started as PA to producers Notabene who put on Which Witch back in 1992 and ran for just 72 performances. I made a lot of friends on that production who I still work alongside today. Being a PA you get to experience all areas of Production and I enjoyed Marketing most.

 

How and when did you set up JHI?


6 years ago. Having worked in-house for producers and at the big agencies, I decided to go freelance to work for clients directly as I wanted a more personal approach to marketing their productions. I had no intention of setting up a company, I just wanted to do things differently, but it seems to work and the clients enjoy working this way, so here we are today!

 

What's so special about the JHI team?


I absolutely love the people I work with and think we all work well together. Everyone has their own passion outside of the office as well as our shared passion for theatre and our work. I think you have to care about what you do and everyone here cares very much – and I care about them.

 

What do you do to relax?


My family is my relaxation! When the days are longer we love sailing and that’s my secret escape – a Norfolk Gypsy on the River Alde in Suffolk - where there’s no phone signal!

 

Favourite theatrical saying?

"It is a hopeless endeavour to attract people to a theatre unless they can be first brought to believe that they will never get in."​- Charles Dickens (he knew a thing or two!)

What people say about us

Client Testimonials

'JHI have always been a strong and enthusiastic collaborator working on Mamma Mia! International Tour. I have known Jo Hutchison for many years and she is very dedicated and passionate about what she does'

Judy Craymer - Producer

We felt the JHI team, in particular Natalie, were dedicated, focused and most of all enthusiastic about working on our show. It was a pleasure to work with them.

Marianne Locatori - Marketing Director

'The team at JHI were a pleasure to work with.  Their enthusiasm and can-do attitude, was infectious'

Tanya Link - Producer

'It has been a true pleasure to work with JHI.  Jo and her dedicated team bring a wealth of industry knowledge to the table, along with a positive, warm approach to doing business'

Pam Harris - Blue Man Group

‘We have very much enjoyed working with Jo and her team. We have no doubt that JHI’s hard work and commitment to our current productions have contributed significantly to our current successes'

Kenny Wax - Producer

'JHI are a fantastic, dedicated team of marketing specialists who know what it takes to build the public-profile of a show. JHI are skilled at what they do, incredibly passionate and hardworking on behalf of the shows they take on, but also have a true personality and engaged voice of their own which is a rare and powerful combination'

Henry Lewis - Artistic Director, Mischief Theatre

'JHI is the perfect agency for our current productions: small enough to get personal attention from the brilliant people who work there, but large enough to have real punch in the marketplace; fizzing with great ideas, but respectful of our brands; creatively engaged, but with a careful eye on the budget. It's a pleasure to work with them to tell everyone about our shows.”

Mark Bentley - Producer

'Over many years I have had the pleasure of working with JHI, who have always shown commitment, dedication and enthusiasm to all the productions that we have been associated with. They are a company that have gone way beyond the usual parameters of advertising and marketing and I look forward to having the chance of working with them again. No job is too big nor too small'

Julian Stoneman - Producer

'It is has been an absolute pleasure working with JHI. They are creative, dynamic and detailed in every aspect of their work. They have understood the voice of our show and created an easy to identify campaign that has really captured the imagination of the public. Not only this they have been with us every step of the way in building a recognisable brand.  Do not use this quote until a cheque for £100.00 has been sent to my home address sincerely Jonathan Sayer.'

Jonathan Sayer - Company Director, Mischief Theatre

'The West End was a new experience for the Birmingham Stage Company when we launched HORRIBLE HISTORIES into town five years ago with Nimax Theatres and JHI were the perfect partners. It's been a perfect partnership ever since!'

Neal Foster - Manager, Birmingham Stage Company

'JHI are a joy to work with, their hard work and enthusiasm has really helped us get where are today! With their creativity and imagination we've been able to achieve so much. Also they let us come and play in their office...'

Dave Hearn - Mischief Theatre

'Jo leads a passionate, dedicated and supportive team'

Jimmy Jewell - Producer

Industry Testimonials

'We’ve worked with JHI on countless projects over the years and always enjoy working with them at every stage of the process from coming up with concepts for a new production, through to delivering campaign artwork and website design.  We’d highly recommend them to any potential client looking for an expert marketing eye'

Simon Williams - Creative & Managing Director, Feast Creative Ltd

'JHI is a wonderful, professional company - everybody is a delight to work for!'

Mike Chubb - Director, MCCS Ltd

'JHI’s understanding of theatre audiences is second to none, their marketing strategy is clever and original, and their timely and intelligent ways of working ensure each campaign hits its mark. The team are a pleasure to work with!'

Simon Drysdale - Director, Impact Ideas

'JHI are fantastic to work with - not only are they all very friendly, they all really 'get' how the design process works.  JHI communicate very well with each other as a team - every member of the team is always clued up on what's going on with each project. They also have a lot of knowledge about the industry and really know how to approach a project'

Rebecca Pitt - Director, Rebecca Pitt Creative

'made has been working with JHI since its incarnation with great success. Working with JHI helps us achieve our shared objective to bring more London visitors to the West End theatres'

Jonathan Mountford - Co-founder & Managing Director, made

'We’ve worked with Jo and her team on numerous projects from their beginnings and have experienced first-hand their collective passion for theatre, live events and (especially) red carpets. They have infectious energy and believe in every project they work on. It's always a pleasure when the phone rings from JHI HQ'

Nick Warren - Director, N9 Design

'The JHI team are always a joy to work with. Their campaigns are exciting and well thought out and always go live on schedule helping to create brilliant campaigns which return an excellent response from the WhatsOnStage audience'

Chris Doyle - Digital Sales Manager, WhatsOnStage

'The fantastic JHI Team are always such a pleasure to work and collaborate with. They have such fantastic energy, expertise and commitment to get the possible outcome for a show or project without forgetting that personal touch and care'

Ryan Woods - Head of Sales & Marketing, London Theatre Bookings

'JHI are always professional, conscientious and creative – it’s a pleasure to work with them'

Marc Peachey - UK Business Development Manager, TodayTix

Looking for a career in Theatre Marketing?

Executive PA

Responsibilities

Please apply by 9am Monday 13 March 2017

The Senior Management Team at JHI Marketing is looking for an Executive PA to assist in the administration of the company.

Skills need to include experience with financial accounting software as well as office management and general confidential PA duties.

The ideal candidate will have at least 5 years’ office experience and be able to provide excellent references.

An interest in the entertainment industry would be an advantage rather than essential but honesty, confidentiality and camaraderie a pre-requisite. For a full job description please see the attached document here

Please send a CV and letter of application stating why you would be perfect for the job by email to fiona@jhi-marketing.com by Monday 13 February 2017.

 

Distribution Team

Responsibilities

To help us tell everyone about our shows! We're always looking for enthusiastic and friendly promotional staff to flyer and poster around the West End.

Good hourly rates. 

If you're interested, get in touch!

 

Current Vacancies

Executive PA Distribution Team
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